Lexus: The Relentless Pursuit

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Farr, Eliott (30 May 2014). "In conversation with Lexus Europe vice president Alain Uyttenhoven" (Press release). UK: Lexus. Archived from the original on 27 December 2014 . Retrieved 21 December 2014.

a b Nakano, Roy (2004). "Surveying The Best New Car Sound Systems". LA Car. Archived from the original on 21 April 2007 . Retrieved 6 May 2007. The reason to support “perfection” instead of “excellence” is simple – how can we accept anything less than perfect? How can we accept anything less than a “perfect” landing every time a jet lands? How can we accept anything less than “perfect” in healthcare? Even if we have achieved some vague degree of “excellence,” how can accept excellence that falls short of perfection? Rolex 24 at Daytona final results". Associated Press. 28 January 2007. Archived from the original on 3 November 2012 . Retrieved 6 May 2007. So it’s not just about encasing the “L”, it’s about embracing the world. Neat, right? What color is the Lexus logo? In 1993, Lexus launched the mid-size GS 300 sports sedan, based on the Toyota Aristo using the Toyota "S" platform from the Toyota Crown, which had sold for two years prior in Japan. [47] The GS 300 was priced below the LS 400 in the marque's lineup. [54] That same year, Lexus became one of the first marques to debut a certified pre-owned program, with the aim of improving trade-in model values. [55] The marque introduced the second generation LS 400 in 1994. [56] In May 1995, sales were threatened by the U.S. government's proposal of 100 percent tariffs on upscale Japanese cars in response to the widening U.S.-Japan trade deficit. [57] SUVs were exempt from the proposed sanctions. [58] Normal sales operations resumed by late 1995 when the Japanese auto manufacturers collectively agreed to greater American investments and the tariffs were not enacted. [57] ES 300 was the best-selling Lexus sedan in the 1990s.Let’s talk about the influence the logo has had, both within and outside the automobile industry. Inside the Auto Industry a b Noon, Chris (26 July 2005). "Watanabe's Toyota Rolls Out Lexus In Japan". Forbes. Archived from the original on 28 July 2005 . Retrieved 5 June 2008.

a b "Number of units of cars sold" (in Japanese). Japan Automobile Dealers Association. 5 January 2012. Archived from the original on 19 December 2012 . Retrieved 10 January 2012. Lexus production models are named alphanumerically using two-letter designations followed by three digits. The first letter indicates relative status in the Lexus model range ( ranking), [178] and the second letter refers to car body style or type [178] (e.g. LS for 'luxury sedan'). The three digits commonly indicate engine displacement in liters multiplied by a factor of one hundred (e.g. 350 for a 3.5 L engine), [178] except in the case of turbocharged and hybrid vehicles, for which the digits correspond to the displacement of a naturally aspirated engine with equivalent output (on hybrids, the three digits refer to the combined gasoline-electric output). [68] [179] [180] A space is used between the letters and numbers. The same letter may be used differently depending on the model; 'S' can refer to 'sedan' [178] or 'sport' [81] (e.g. in LS and SC), while 'X' refers to ' luxury utility vehicle' or SUV. [178] [181] For certain models, a lower case letter placed after the alphanumeric designation indicates powerplant type ('h' for hybrid, 'd' for diesel, 't' for turbocharged), [116] while capital letter(s) placed at the end indicates a class subtype (e.g. 'L' for long-wheelbase, [69] 'C' for coupe, 'AWD' for all-wheel drive). On F marque models, the two-letter designation and the letter 'F' are used with no numbers or hyphens (e.g. IS F). [116] Design and technology [ edit ] Lexus Remote Touch controllerCircle F was a top-secret project, with more than 4,000 people involved in bringing it to fruition. Right from the start, the targets set for the LS were exceptional. Its top speed had to be 250 km/h,